INTERNET LEARNING INSTITUTE
URL - Uniform Resource = Web address, virtual domain name. eg wvvw.name.com
www - World Wide Web. Place in cyberspace networking documents and other data, providing information on most subject via text, graphics, audio and video.
Domain: - www sub-groups such as .com, au, gov, edu. See ICANN generic top level domain names gTLD.
Browser - Software on your computer such as MS Internet Explorer or Google's Chrome, used to access the www.
ISP - Internet Service Provider. Company that provides connection to the internet.
SEO - Search engine optimisation.
Search Engine - website were millions of indexed web pages are automatically search for by the keywords you submit about your research subject.
Server - A computer often at your ISP which servers web page, email, graphic, and other files to the internet.
Download - Copying files from remote computers to a local computer.
Up-load - Copying files from a local computer to a remote computer.
ftp - File Transfer Protocol. A method of downloading or uploading files to or from your ISP's server.
Hyperlink - Also known simply as a link. Is a link between text or image to another web page or email etc. Hypertext is often underlined, bright colour.
Home Page - Front page of a website.
Banner - An online ad. Often animated at the top or bottom of a web page.
Ad Impressions - The number of times users click on an ad with a mouse, with the intent of obtaining further information on the subject of the ac.
Ad Click Through Rate - Percentage of the number of times the ad is displayed.
User Session/Visit - A continuous 30 minute period of Internet usage.
Unique Users - number of people or machines who visit a website or page.
Cookie - A small file placed in your computer's Temporary Internet folder, by a website, which allows websites, to record a limited amount of information to identify a user's browser upon returning to a site. For example, membership-based sites. No personal details such as name or address are stored in a cookie. Usually just the unique user number.